Project: Branding & Creative    |    Client: Chef Haim Cohen (Pizza Hub)

Chef Haim Cohen has established new concept restaurants on the Microsoft campus as part of an employer branding and employee experience initiative.

We were asked to create five different brands for five different cuisines that compete with restaurants operating in the campus area.

We chose to build the brands in accordance with the spirit of the campus and to effectively characterize the target audience, focusing on "geek chic“, and with a color experience that makes it much more than just a place to eat at.

We chose to create a brand that takes Italian tradition to new territories - Italy on steroids. It was important for us to break the familiar look and the expected color palette and create a vintage pop brand that has movement, humor and design richness that also gives the feeling of a fashion brand meets pizzeria.