Project: Rebranding | Client: Tenengroup
Tenengroup, an international jewelry brand group requested a more partner-centric rebrand.
Throughout the process, we built a brand strategy that focuses on Tenengroup as a company of similarities and contrasts, this interconnected force is what makes it so unique in the domestic and international fashion scene.
The primary connections are between fashion and data, and we wanted to create a brand that puts the world of fashion at the forefront and emphasizes the technological connection alongside it.
We combined images of the company's jewelry and made them an integral part of the brand to emotionally connect the company to the brand itself.
Color Palette
Typography
Graphic Elements
Segments
moment
mind
life
love
moment
mind
life
love
Web & Mobile
