Project: Strategy&Branding | Client: BTB
We have created branding for the most advanced Israeli technological investment and loan platform. The main concept was to tell one story composed by two very different target audiences that connect in one place and jointly maintaining a business model that is
100% a win-win situation.
We have developed a 360-degree campaign and recruited a presenter for the brand, Evgenia Dodina, an esteemed Israeli and international actress who transmits quality, sophistication and high dosage of down to earth humor. The campaign presents a series of humoristic skits, telling BTB's story from the point of view of investors and business owners. The campaign was launched in prime-time TV and in various social media channels
BTB CAMPIGAN ״דייסרי״