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Project: Strategy&Branding    |    Client: BTB

logo_black_alt

We have created branding for the most advanced Israeli technological investment and loan platform. The main concept was to tell one story composed by two very different target audiences that connect in one place and jointly maintaining a business model that is
100% a win-win situation.

COLORS PALLETTE

INVESTORS

#182130

#89dbb2

#ceeadb

#e6e7e8

BUSINESS

#182130

#89dbb2

#ceeadb

#e6e7e8

ICONOGRAPHY

moneystack-2.gif
coinstacks.gif
balance.gif
circle.gif
hand-2.gif
moneystack.gif
hand.gif
Moneybag.gif

FONTS

Almoni DL Black

Almoni DL Bold

BTB
Peer to peers

lending

AaBbCc123

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

123456789%#&*@

Almoni DL Regular

Almoni DL Light

BTB
Peer to peers

lending

AaBbCc123

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

123456789%#&*@

אלמוני דו לשוני - שחור

פשוט. הוגן.

אלמוני דו לשוני - רגיל

פשוט. הוגן.

אלמוני דו לשוני - שמן

אבגדהוזחטיכךלמנןסעפףצץקרשת

1234567890%#&*@

אלמוני דו לשוני - דק

אבגדהוזחטיכךלמנןסעפףצץקרשת

1234567890%#&*@

BRANDING

Free_3,5x2in_Business_Card_Mockup_1 copy.png
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A4_Brochure_Mockup_8 copy3.png

SOCIAL

BTB CAMPIGAN

We have developed a 360-degree campaign and recruited a presenter for the brand, Evgenia Dodina, an esteemed Israeli and international actress who transmits quality, sophistication and high dosage of down to earth humor. The campaign presents a series of humoristic skits, telling BTB's story from the point of view of investors and business owners. The campaign was launched in prime-time TV and in various social media channels

WD BTB_To Be _GOOGLE BANNER - Investors 01_930 × 180-Top banner.png