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Project: Food Branding    |    Client: Pilpel

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Israel's largest institutional and private catering company approached us to refresh their brand, to bring life and color to it, and create a current brand story embodying the spirit of the time.

We endeavored to maintain cleanliness and elegance and to convey quality.

The branding field in the catering market in Israel (unlike the restaurant market) is poorly represented and does not receive proper attention.

in this case, it worked to our advantage in the process and we chose to create a monochromatic palette to maintain cleanliness and visual cohesion, and to stand out. The use of green and white shades are designed to emphasize the connection to quality, nature and simplicity.

The phonetic selection in the logo is intended to emphasize the human and personal touch of the people in the food itself.

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