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Project: Employee Branding    |    Client: Microsoft (Fall in hav)

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Microsoft, in collaboration with the Israeli Canine Association, created a particularly exciting opportunity, inviting company employees, friends and colleagues at companies to compete for a series of dog adoption events in Herzliya and Tel Aviv.

The dog adoption industry is usually accompanied by painful images, and a media narrative that relies on conscientiousness and pity. This year, we chose to create a brand story that seeks to highlight the value and joy that a friend with four paws brings with him.

We chose to create a particularly colorful design language that places the dogs in front, and by using clean lines and large areas of color to strongly create messages of prominence.

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