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Project: Strategy&Branding    |    Client: Dubek

The oldest leading cigarette brand in Israel decided to develop two new cigarette brands, each that appeal to a more premium and younger audience.

Our challenge in the project was to create a visual language strong enough to stand out in a regulatory environment where cigarette companies are (increasingly) limited in advertising cigarettes.

We chose to create two minimalist brands, with a simple and powerful design that displays their story through smart typography and clean textures.

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