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Project: Nightlife Branding    |    Client: Microsoft

Microsoft set up a closed conceptual bar for company employees and their friends throughout the summer, on the roof of the company's offices in the heart of Tel Aviv.

We were asked to create a hip Tel Aviv night brand that changes face and concept every week, with the people who visit entering a different and crazy world every time.

Our challenge was to create a brand that can work with any visual language and any creative trend we want to incorporate.

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The main concept behind the bar was to create an alternate theme every week, creating appeal to maximize both content and connections. The bar has become a special and colorful meeting point that speaks for everyone, with a lot of creativity and optimism.

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