Project: Strategy&Branding | Client: Microsoft
The development and production of a family-oriented card game, encouraging a community contribution through connecting players to data and stories of various fellowships around the country.
This served as part of Microsoft’s GIVE annual campaign of contributing to the community.
The game has a different and strange set of rules: the winner must contribute, but so does the loser!
Every card has different advantages, however the common aspect for all
of them is that you always gain knowledge, while experiencing an emotional journey. This is an excellent way to convey social values to employees, and
just as important... their children.
GIVE ONE - The player on the right
must take one card from the cashier.
The card comes in four colors:
GIVE IT A TWIST - The player changes
the color of the next card in the cashier
GIVE DOUBLE - The player on the right
must take two cards from the cashier
GIVE IT BACK - Everyone who has a
GIVE+ card should return it to the cashier
GIVE TRIPLE - The player on the right
must take three cards fom the cashier
GIVE+ - Winning card
GIVE YOURSELF A MOMMENT - Skip two turns of the next player on the right