Project: Creative & Branding | Client: Microsoft
The Microsoft Research and Development Center has set up a special academy, for the company's employees, that deals entirely with specialized and experiential learning content that is outside the field of work and profession.
The Academy included Fourteen (14) different courses each semester - (two a year).
We were asked to create a leading creative and unique brand story that conveys the values of the academy, being;
Creativity, High Craftsmanship, Quality, Simplicity, Uniqueness
Who's affraid of a blank canvas?
We chose to create a design language reminiscent of contemporary art museums, an atmosphere that ranges from cleanliness and simplicity and a unique visual ensemble to each field, with each new concept semester being a new theme.