Project: Nightlife Branding | Client: Microsoft
Microsoft set up a closed conceptual bar for company employees and their friends throughout the summer, on the roof of the company's offices in the heart of Tel Aviv.
We were asked to create a hip Tel Aviv night brand that changes face and concept every week, with the people who visit entering a different and crazy world every time.
Our challenge was to create a brand that can work with any visual language and any creative trend we want to incorporate.
The main concept behind the bar was to create an alternate theme every week, creating appeal to maximize both content and connections. The bar has become a special and colorful meeting point that speaks for everyone, with a lot of creativity and optimism.