Project: Employee Branding | Client: Microsoft (Fall in hav)
Microsoft, in collaboration with the Israeli Canine Association, created a particularly exciting opportunity, inviting company employees, friends and colleagues at companies to compete for a series of dog adoption events in Herzliya and Tel Aviv.
The dog adoption industry is usually accompanied by painful images, and a media narrative that relies on conscientiousness and pity. This year, we chose to create a brand story that seeks to highlight the value and joy that a friend with four paws brings with him.
We chose to create a particularly colorful design language that places the dogs in front, and by using clean lines and large areas of color to strongly create messages of prominence.