Project: Strategy&Branding | Client: DeepInsintct
We created employer branding for the cyber company – Deep Instinct.
The process began with the construction of strategic goals based on internal employee interviews and in-depth research of the cyber market.
We implemented a unique brand concept based on archetypes and formed the company’s strategic stories around them. As part of the company’s strategic concept advocating creativity, authenticity, and mental fortitude, we chose to produce an entire brand based on ominous illustrations that always exist in chaotic and apocalyptic environments – using humorous and bold adaptations.
We created ‘the duck’, a character associated with the developing world, and added a third eye as part of the company’s product and technological qualities. After choosing the colors, and creating the characters and complementary elements, we continued to integrate the brand internally, in television campaigns, billboards, and events.