Project: Rebranding    |    Client: ZAG

This veteran and international law firm wanted to position itself as a technological and innovative leader in the legal industry and turned to us to create a brand to support this endeavor.

The branding market among lawyers is largely perceived as conservative, and we had been asked to challenge that familiar design concept, to create strong, advanced, stable visibility that drives innovation and business creativity.

 

We created a minimalist geometric language that incorporates unique icons for each specialization of the company, and alongside this, we created a serif typographic logo that balances between traditional and contemporary ways of thinking.

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