Project: Finance Branding | Client: Viola Group
VIOLA, a leading international investment fund, has established a new and first of its kind fund that invests in infrastructure and renewable energy.
We were asked to create a brand story that connects the world of infrastructure, investment and technology and to create strong visibility that ensures professionalism, stability and financial innovation.
We created a logo that corresponded with the visual language of the parent company in order to connect to the parent brand. The complementary design language combines cold color palettes that transmit professionalism and stability, along with clean graphic lines. The center of the elements focus on the project images and inspirational images.